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” The instant city is an urban intervention in a rural town. A zeppelin floats into town, hooks into the center and bombards the town with art, events, temporary structures, media infrastructure such as billboards, projectors and screens, and other stimulations, then eventually drifts off after installing a wide range of communications infrastructure that hooks the town into the new urban network. The intention being intensive and deliberate cultural urbanisation.

Instant City is a mobile technological event that drifts into underdeveloped, drab towns via air (balloons) with provisional structures (performance spaces) in tow. The effect is a deliberate overstimulation to produce mass culture, with an embrace of advertising aesthetics. The whole endeavor is intended to eventually move on leaving behind advanced technology hook-ups. “



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